Why Staging Sells

Staging Matters

At some point in your life, there is a very good probability you will be selling your home. Zillow’s question and answer section will tell you that the average person sells their home every 7-12 years. This means that more than likely, you will need this advice at some point in your life.

As the owners of JS Design Studios, we could be accused of being bias in our opinion that staging is a critical component of selling you home. We could tell you experience has done nothing but validate our position that staging will help you sell your house for top dollar and as fast as possible. We could tell you about the clients who have had their homes on the market for months without any success. Once they made some cost-effective improvements and had their homes staged, they sold within 24 hours with multiple bids. But don’t take our word for it…or even the glowing feedback from numerous satisfied clients. That is simply our experience, and again, we are a staging company so we are naturally bias.

Let us quickly look at a few facts from the National Association of Realtors (NAR). During a recent survey, the NAR found that 81% of all buyers find it easier to visualize a staged home, 45% said staging had positive impact on the value of a properly decorated home, and nearly a third (28%) of buyers are more willing to overlook property faults if the home is staged professionally. If you are not already convinced, 12% of real-estate agents believe proper staging increases the dollar value of the home at least 11%-20%! That means if your home is worth $300,000 today, properly staged you could get an additional $33,000-$60,000 – just by professionally staging your home. Depending on your state, you nearly missed those tax-free dollars!

While this is exciting news and helps you realize the importance of staging, it does not practically help. JS Design Studios is passionate about educating and providing solutions for our clients. We offer everything from working with existing furniture and accessory packages to add pops of color, all the way to complete home staging with furniture rental. We also enjoy working with our clients to provide “tips and tricks” to enhance your home.

One way we educate potential home sellers is through community classes we hold with area realtors. However, most of the time we will come out to your home to consult with you on an individual basis. Our goal is to take the stress out of staging and selling your home. During the consultation, we will do a walkthrough with you of your home and gather information. We will then go back and write up a detailed, yet prioritized and simplistic report that goes room by room for you to follow. Think of it as a roadmap to successful selling. Many times, there will be recommendations such as decluttering your home, assisting in paint color choices, and moving or removing select pieces of furniture. In some cases, there may be minor home improvement tasks we suggest such as replacing flooring or updating trim and bathroom updates. We provide cost effective solutions based on our experience as well as trusted contractor recommendations for each of these suggestions. If you are the DIY kind of person, we also have options for tried and proven enhancements you can utilize – and recommendations on which ones to steer clear from…just do not ask how we know they do not work.

Selling a home can be a lonely and stressful process if you do not partner with professionals. Leveraging the knowledge and experience of your realtor and stager can take the stress out of selling, clarify priorities, and help you avoid the pitfalls of putting money in areas that do not maximize your investment.

We are Johanna and Tim Steffensmeier, owners of JS Design Studios. We specialize in residential design and staging solutions. Our staging offerings range from full home furniture rental, to working with existing furniture. We also write recommendation reports for clients preparing their homes to sell with tips and tricks. On the design side, we perform a wide variety of projects. Something as simple as assisting in paint color selection, to structural changes and completely different layouts. We can also provide 3D renderings of the space.

Johanna has been involved with interior design and staging for over 10 years. Tim brings his expertise in business management, as well as construction experience. We have a passion for creating beautiful spaces and take a “seek first to understand” approach when dealing with all clients to determine which solution best suits their needs. Tim and Johanna can be reached at www.jsdesignstudios.com.